Social Norms

If you walk into a post office and people are waiting in line for service, it is highly likely that you will also follow the queue as opposed to, say, going rambo and running through the crowd. Or think about the various ways to greet each other: by shaking hands, bowing or kissing, according to the different countries and traditions. Again, if you enjoyed the service and food in a restaurant you are likely to leave a tip, even if not explicitly required.

Rules such as queuing, greeting or tipping are something we all know: they belong to the realm of social norms, informal and unspoken understandings that are considered acceptable in a group and help keeping our daily social interactions running smoothly.

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