Pontus Strimling is a methodologically broad researcher of social science who works at the Institute for Futures studies. At the institute he studies why it is that social norms change, in what direction they change and how that process can be directed. Special attention is directed to how norms surrounding punishment look and on which behavioral tendencies there is that can create and spread norms. He is also an active part of the work on norms of equality that is part of the institutes’ research program. His previous work investigates how cultural traits spread among humans as well as other species. In his work he uses mathematical models, experiment and cross-cultural surveys.